European Historic Houses

WMF – We Make Future

24. 06. 2026, Bologna, Italy

On 24 June, EHH took part in WMF – We Make Future, a leading international trade fair focused on AI, technology, and digital innovation, held in Bologna. 

Martina Gueli, our Head of Office, attended the panel “Tourism and Creativity: Smart Ecosystems for New Experiences,” where she introduced the four interregional business cases EHH developed within the MetaHeritage project and the challenges they address: 

During the panel “A Necessary Future: Digital Humanities,” Martina presented EHH’s perspective on how tools such as digital twins, 3D models, virtual reality, and gaming are shaping new ways of experiencing historic houses. She also highlighted how digital innovation can support the future of these properties and their dissemination among travellers and wider audiences. 

We would like to thank Clust-ER Innovate and Clust-ER Turismo for the invitation.  

Project MetaHeritage

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