
On 17 April 2026, Imola will host a hybrid high-level stakeholder networking and matchmaking event, from 9:30 to 12:30, in person and online.
EHH is honoured to be among the participant stakeholders for this event, which will bring together experts from the automotive, tourism, and innovation sectors in the framework of the 2026 FIA World Endurance Championship (WEC). We will proudly participate in the presentation of the MetaHeritage project and its business case related to the Motor Valley, which aims to show how cultural heritage, technology, and industry can be connected to create new value chains.
Organised in collaboration with local and regional partners, the event will explore how major events, such as international motorsport competitions, can drive innovation, sustainability, and regional economic development. Additionally, it will address key topics including the role of racetracks in advancing sustainable innovation and tourism, the economic and cultural value of major events, and strategies to strengthen regional competitiveness and cross-sector collaboration.
Through keynote talks, panel discussions, and a dedicated roundtable, participants will engage in dialogue on how to foster synergies between automotive industries, cultural heritage, tourism, and innovation ecosystems. The event will also mark a unique opportunity to connect, exchange best practices and innovative ideas, and explore collaborative opportunities in a rapidly evolving landscape shaped by sustainability and digital transformation.
Click the link below for more information and registration!
Event, ProjectsProject, MetaHeritage
17. 04. 2026
Imola, Bologna (Italy)
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