HERIT Transnational meeting A Coruña

24. 05. 2022, A Coruña

The HERIT consortium gathered in A Coruña, Spain, to discuss the project’s further steps and the structure of the MOOC (Massive Open Online Course), which will consist of four modules:

Module A: PRIVATE HISTORIC HERITAGE MANAGEMENT: HOW TO BE INNOVATIVE?

What is “heritage”?
What are the new models for managing a private historic heritage?
How to create activities related to your historic house?

Module B: BUSINESS MANAGEMENT AND PLANNING: BASICS CONCEPTS, DIGITAL TOOLS AND RESOURCES APPLIED TO MANAGEMENT, COVID-19: DEVELOPING RESILIENT BUSINESS MODELS.

What, how, and whom to sell historic houses to? Diversifying their sources of funding
Tourism ressources, spaces and markets: product concept and positioning
Consumer behaviour: differentiation by types of clients and by type of product

Module C: DIGITAL SKILLS BEYOND THE MANAGEMENT OF HISTORIC HOUSES.

Introduction to innovative digital marketing tools
Which innovative digital tools can be used for our heritage site?
Understanding innovative digital tools

Module D: INNOVATIVE CONTENT RELATED TO HERITAGE AND TOURISM.

Digital marketing plan
Website and social network use
How to develop innovative content?

Project Herit

HERIT Transnational meeting A Coruña

24. 05. 2022, A Coruña

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