HERIT Transnational meeting A Coruña
24. 05. 2022, A Coruña
The HERIT consortium gathered in A Coruña, Spain, to discuss the project’s further steps and the structure of the MOOC (Massive Open Online Course), which will consist of four modules:
Module A: PRIVATE HISTORIC HERITAGE MANAGEMENT: HOW TO BE INNOVATIVE?
- What is “heritage”?
- What are the new models for managing a private historic heritage?
- How to create activities related to your historic house?
Module B: BUSINESS MANAGEMENT AND PLANNING: BASICS CONCEPTS, DIGITAL TOOLS AND RESOURCES APPLIED TO MANAGEMENT, COVID-19: DEVELOPING RESILIENT BUSINESS MODELS.
- What, how, and whom to sell historic houses to? Diversifying their sources of funding
- Tourism ressources, spaces and markets: product concept and positioning
- Consumer behaviour: differentiation by types of clients and by type of product
Module C: DIGITAL SKILLS BEYOND THE MANAGEMENT OF HISTORIC HOUSES.
- Introduction to innovative digital marketing tools
- Which innovative digital tools can be used for our heritage site?
- Understanding innovative digital tools
Module D: INNOVATIVE CONTENT RELATED TO HERITAGE AND TOURISM.
- Digital marketing plan
- Website and social network use
- How to develop innovative content?
